The Ultimate Guide to Black Friday 2025

Who’s ready for all the BLACK FRIDAY deals?! Black Friday has started early this year so you have even more time to shop, so whether you’re seeing this pre-Black Friday or on Black Friday, I hope you all have or had a wonderful Thanksgiving with your families!

Now if you’re ready for some shopping… You are in luck because there are SO many great Black Friday and Cyber Week deals going on already!

I know it can be overwhelming checking out all of the sales and not wanting to miss anything so I put together the Ultimate Black Friday Shopping Guide so you don’t miss any of the top sales going on.

Just scroll down to see all of the very best Black Friday sales! Happy shopping!

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• ABERCROMBIE is offering 25-50% off everything! They have a stackable, additional coupon for 15% off with code CYBERAF too for a short time! I love these embellished jeans so much, especially now that they are on sale, and this belted cardigan looks so cozy! I think it’d make a great gift too! Shop Abercrombie’s entire selection here.
• AMERICAN EAGLE is offering 40-50% off everything throughout the store and 40% off at Aerie! Shop all of American Eagle’s sale here.
• ANN TAYLOR is offering 50% off your purchase at checkout. They have such beautiful holiday wear and some great gifts too! Shop all of Ann Taylor’s selection here.
• ANTHROPOLOGIE is offering 30% off everything! This is their best sale and one you have to take advantage of, especially for gift giving! This Capri Blue candle is a must-buy and these wine glasses are such a good gift idea! Loving these and this initial necklace for gifting, too! And don’t forget to shop everyone’s favorite gold mirror – this is one of the lowest prices you’ll find it! Shop Anthropologie’s entire sale here.
• BAUBLE BAR is offering 30% off sitewide and 20% off custom jewelry this Black Friday! They have great gift sets at great prices for the holidays too! They also have $10 bracelets right now which are a great gift that look way more expensive, or even a fun stocking stuffer at this price! Shop all of Bauble Bar’s selection here.
• BLOOMINGDALES is offering 25% off a large selection of products labeled BLACK FRIDAY online and in-store! They also have 15-30% off beauty and 40% off select designer items! Shop all of Bloomingdales’ selection here.
• BROOKE AND LOU is offering 25% off your entire order at checkout! Shop all of Brooke and Lou’s selections here.
• CRATE AND BARREL is offering up to 50% off during Black Friday across the site! Check it all out here.
• DSW has a ton of sales going on throughout the store including an extra 30% off almost everything with code BLACKFRIDAY at checkout! They also have major deals on UGG styles too! Shop all the sale finds here.
• EXPRESS is offering 50% off everything this Black Friday! They have amazing pieces for holiday party looks and great accessories to gift this season as well! Shop all of Express’ selections here.
• GAP is offering 50% off sitewide this Black Friday! I love this lace burgundy top for holiday looks and this fair isle sweater is so chic! These pajama sets are also 50% off and make such good, affordable gifts! Shop all of Gap’s selections here.
• H&M is offering 30% off for members now, and for everyone sitewide starting on Black Friday! I love their holiday collection SO much and their cozy sweaters, too! Shop all of H&M’s selection here.
• J.CREW is offering 40% off your purchase this Black Friday! This pom beanie is such a good gift and so are these cozy mule slippers! This knit and wool jacket is such a chic find to snag while it’s on sale, and these suede knee-high boots are stunning and such a good price! Shop all of J.Crew’s sale finds here.
• J.CREW Factory is offering 50-70% off sitewide! They have the best deals and some awesome gift ideas at great prices right now.
• JOSS AND MAIN has a variety of sales going on for Black Friday including up to 70% off throughout the store at checkout! Shop all of Joss and Main’s selection here.
• LOFT is having a bunch of sales going on all weekend on great gifts, holiday styles and more that you have to check out. You can take 50% off your entire purchase at checkout too! I love this sequin embellished sweatshirt and this sequin long sleeve tee is perfect for holiday outfits! Shop LOFT’S sale selection here.
• MADEWELL is offering 40% off your purchase with code LETSGO at checkout. I love these wide leg jeans, this is the perfect time to get them on sale! And this cozy sweater is so chic and would also be a great gift! Shop all of Madewell’s selections here.
• MCGEE AND CO is offering up to 30% off sitewide and 50% off holiday finds! I love this bow pillow cover and these wooden nutcrackers are the perfect holiday decor! Shop all of McGee and Co’s selection here.
• MICHAEL’S has a ton of sales going on all weekend long including 30% off your purchase at checkout! Shop all of Michael’s selections here.
• NORDSTROM has a huge sale selection and is continuously adding to it! They have a TON of markdowns for Black Friday and are adding to it all weekend. This cozy cashmere turtleneck sweater is a great gift or buy for yourself and is such a good price, and so is this special edition Dyson Air Wrap! This SKIMS pajama set is also a great gift that’s on sale and this bow cardigan is so cute for holiday looks! These UGG slippers are also on sale and are such a good deal and this faux shearling longline jacket is another great sale find I’m loving this Black Friday! There are so many great things on sale – shop all of Nordstrom’s sale items here.
• OLD NAVY has a TON of sales going on all weekend long including 50% off your purchase starting on Black Friday! Their family matching pajamas are the best gifts – you can never go wrong gifting PJ pants! I also love their holiday sweaters for the family! Shop all of Old Navy’s selections here.
• POTTERY BARN is offering all sorts of deals this weekend! Take up to 50% off throw blankets, robes/slippers, deals on ornaments/bedding and so much more! You can shop all of Pottery Barn’s fun new arrivals here.
• SERENA AND LILY has their biggest sale of the year going on – up to 30% off throughout the store! Get things like my favorite barstools on sale – great time to get them if you’ve been eyeing them! Shop all of Serena and Lily’s sale section here.
• SEPHORA has a ton of deals going on throughout the store all weekend long including up to 50% off select beauty finds! Shop the sale here!
• TARGET has all sorts of holiday deals going on all weekend that you have to check out! Get AirPods, Dyson vacuums, the NINJA Creami, Apple Watch, OURA ring and more at great prices! Shop all of Target’s best deals here.
• TARTE is offering 30% off sitewide with code CYBERSZN at checkout! I love gifting their palettes like this one during the holidays! Shop all of Tarte’s selection here.
• TORY BURCH is offering 30% off $250+ purchases this Black Friday! Shop all of Tory Burch’s selection here.
• WALMART has a TON of Black Friday sales going on all weekend! Take a look at all of the sales here.
• WAYFAIR has a ton of deals going on – up to 80% off furniture deals, decor deals and so much more! Check them all out here.
• WILLIAMS SONOMA is offering up to 60% off throughout the store and is offerign specials on must haves and great gifts, like the Nugget Ice Maker, this ruffled pie dish and this pasta maker (such a good gift idea)! Don’t miss out! Shop their sales here.
• WORLD MARKET has deals throughout the store this weekend including 20-50% off dinnerware, cookware and more this Black Friday! They have lots of great gift ideas for hostesses and even some of their furniture is on sale too. Shop the sales here.

I hope you have a wonderful, safe weekend, happy shopping!